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 Phone: 732.384.0000  |   Email: Info@MyProfitPartner.org


Health Club Marketing Plan

  • By Bob Sisk
  • 07 Dec, 2016

Have a tested and proven plan to keep you focused

Health Club Marketing Plan
Stay focused. There are only 3 ways to grow your business!

Marketing is systematic. There is NO magic pill. You are NOT trying to invent  an ad that will hypnotize every lazy slob in your town. 

So, how do you break through the pack and make more money than your competition?

Keep The Main Thing The Main Thing!

What is the main thing you ask? Here it is: There are only 3 ways to make more money and dominate your market:

1. Get more new customers/clients/members/patients;
2. Get existing customers to stay with you longer;
3. Get every customer to spend more with you.

That's it. There are no other ways.  You need to have a marketing plan that attacks these 3 ways to grow your business.

For over a decade, we have worked to simplify our work processes. We have painstakingly developed tested and proven systems that focus ONLY on the 3 ways to grow our business and make more money.

We are one of the few (maybe the only) companies who created the framework to improve all three areas. Most of our clients hired us because of the first way - to get more members. 

It’s the most obvious of the three and also the hardest to achieve.

Incidentally, the big secret most entrepreneurs and business owners don’t realize (since you are still reading, we'll slip it in here quietly) is that spending the majority of your time focused on getting new customers only is the least profitable of the three (3) areas to grow your business.

You’ll see why in a moment.

If you are like some business owners and marketers we come across every week who are looking for that “Magic Ad’ or ‘Silver Bullet’ that will get people flocking to your website or through your front door - stop looking.

It does not exist, for any product, business or service. There is no magical marketing miracle available.

What you need are the systems and tools to make you and your business incrementally better at the 3 ways to grow your business. When you do, you will realize an exponential growth in income and profitability.

These systems and tools are the foundation of our business - and the foundation of what we install and create for each of our clients.

Incremental Improvement Leads to Exponential Growth

Now, it’s YOUR time to grow exponentially!

We will share with you our secret to our money-making system that will get you:
A. Better results and make you more money;
B. Use less of your precious time;
C. With the same, or reduced, capital outlay; and
D. Require less effort on your part.

So how does Exponential Growth work in the real world?

Here’s an example of exactly it works for an upscale gym client of ours.

Suppose our client spends $500 per month for pay-per-click ads in Facebook or Google. When the dust settled at the end of each month, those ads generate an average of 280 leads for the restaurant. Of those, 70 come in for a tour each month and 49 join.

Is that good? Is that bad? It depends!

What if you knew how to re-work those ads and generate 308 leads (10% improvement), by just changing what the ad says or how it says it?

What if you get better at targeting your potential customer? This improves the number of quality leads and higher rate of those coming in to check you out (With an incremental improvement of just 10%).

That small, incremental improvement may be worth an additional 13 new members for you.

Doesn't sound like much, but multiply that by the lifetime value of each member and you’re looking at real money.

In the case of our gym, let’s say  her average customer’s lifetime value works out to be $1,200 ($600 per year, lasting an average of 2 years).

That's an extra $22,344 on top of the $29,400 in current sales with a small, incremental 10% improvement in merely the number and quality of new leads and a better closing ratio.

That's not bad for a $500 ad spend. Wish my stockbroker could get those type of returns!

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Download your own Exponential Growth Worksheet.
See how your business can do with Exponential Growth, using YOUR own numbers and figures.
Get it here -  https://www.healthclubmarketing.org/expogrowth

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But that is not where the big gains come from in our Exponential Growth equation. The biggest return for our club owner (and YOUR business too!) comes from getting your existing customers to spend more and last longer.

Let's say our client offers some new and creative paid programming to her group fitness offerings. This owner has 1,250 total members who spend, on average, $600 per year in membership dues. She rolls out these amazingly classes, resulting in people spending a mere 10% more a year - $60; on average.

Her Incremental Growth on just a small, 10% increase in getting current members to spend more puts an additional $75,000 into the business!

But, don't forget! Now they’re happier than before she expanded and improved what she offers. Because she gives her members a superior experience, they now last longer as customers.

Here’s another little secret... If you master getting existing clients to spend more with you, that means they are happy. When your customers are happy, they will last longer.

Getting customers to last longer takes care of itself!

Having incentives for repeat business and returning customers to get just an additional 10% of all customers to return is very profitable. Just by improving her service levels and adding new options, added $56,000+ for our awesome client.

How Sweet is Exponential Growth!

As you can see, Incremental Growth to any part of your business will make a nice impact to the top and bottom lines.

But when you improve on all three (3) areas, then the magic of Exponential Growth will be seen!

Just by focusing on improving in these 3 areas by 10% and you end up with an almost DOUBLING in your new business revenue.

Understanding the EXPONENTIAL GROWTH equation and using it in YOUR business makes all the difference in your future success.

Health Club Marketing Tips

By Bob Sisk 02 Feb, 2017
Health Club Marketing Ideas

Working with many health clubs across the country gives us a very good idea of what works and what doesn’t. I recently had conversations with 3 different owners about the challenge of growing their revenue. Although they were completely different types of clubs, they each faced the same problem. Low foot traffic. One club was in business for 26 years, the 2nd club was open 7 years and the 3rd was just opened 10 months.

Getting your community to come in and see what you offer is harder than ever. The oldest of the three spoke of the day when you just dropped an ad in the local paper and people came pouring in. Those days are long gone.

Today you’re up against busy schedules, a crowded marketplace, short attention spans, long buying cycles and of course a ton of noise from your never ending competition. It’s no wonder old marketing no longer works.

What you need today is a list of tested and proven techniques that real live health clubs are using today. This will bring you a few leads from a lot of places resulting in steady foot traffic.

Here are some of our favorites:

24 Great Lead Generation
Strategies for Any Health Club

  1.   Host New Member Mixer each month
  2.   Set up an Adult Education Partnership
  3.   Place low-risk offers on your Facebook page
  4.   Have an annual Member Holiday Party 
  5.   Place Outdoor Banners that drive drop-ins
  6.   Create a Business Elite Program
  7.   Establish Joint Ventures with local business
  8.   Have a Guest Speaker Program each quarter
  9.   Sponsor Raffles and Contests
  10.   Be a Chamber of Commerce host
  11.   Run an Ex-Member Event
  12.   Get great traffic as a Blood Drive Sponsor
  13.   Raise funds for Cancer Research
  14.   Invite in a Diabetes Check-Up Clinic
  15.   Promote a Weight Loss Contest
  16.   Use Door Hangers within a 1 mile radius
  17.   Set up Lead Boxes
  18.   Create an Afternoon Athlete Program
  19.   Build a Prospect-oriented website
  20.   Make Free Pass offerings automatic
  21.   Send e-Newsletters to prospects
  22.   Have multiple Low Risk Offers
  23.   Launch Fridays are Free for guests of members 
  24.   Have a Drip Marketing system in place

When you have this many 'lines in the water'  you will  see dramatic results.  These are real ideas being used by our most successful clubs.  You can print this out and get started today or have Profit Partners install all of it for you.

Save time and money while you close more sales!  Download the free Foot Traffic Guide

Call us at (732) 384-0000
or
Email us - info@MyProfitPartner.org to see how

By Allan Boushie 31 Jan, 2017
What does your club look like between 2:00pm and 4:00pm every day?

Do you have 'Dead Time' during the day?  Many gyms also see big lulls from 9:30am until around noon, too.

Well we have a health club marketing campaign that can help you fix that - FAST!

Start by Marketing to Your Target Market

Profit Partners clients focus on very specific and targeted markets with their advertising.  Markets that we have worked with them to fine tune and know will show the greatest interest in looking and feeling better.  Your hard-earned dollars are precious - so we advise you to spend them wisely and where you will get the biggest bang for the buck. 

If your martial arts facility, fitness center, gym, or health club is too quiet and sparse during the mornings and/or afternoons, you can fix that.

And here is how.

Follow These 10 Easy Steps

A target market program does not have to be rocket science. Actually, we have found that the simpler we can make it, the more effective it is and the easier it is for you to track your results.

The steps below will help you get started. Your sales team will be busy, your club will become busier and you'll pocket some more cash.

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Every club and fitness center should be using this tested and proven health club marketing campaign.

Grab your FREE templates and easy-to-follow instructions HERE

If you have questions or need help, reach out to us at ch out to us at Info@MyProfitPartner.org
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Here is What We'd Like You to Do...

Step One:    Identify your target. Get a map of your community. Draw a circle around a 3 to 5 mile radius. That is your geographic area. Any marketing and advertising outside that area is money flushed down the toilet.

Step Two:    Who could work out in the early and late afternoon? We suggest teachers, administrators and staff. Also possibly municipal workers, local businesses and shift workers. Branch out here. You need to think about public schools. Private schools. Vocational and technical schools. Colleges and universities. Secondary, middle and elementary. Get the picture.

Step Three:    Pick 2 or 3 to start. Make them big ones. You want schools that employ at least a few dozen teachers, staff and administrators.

Step Four :   Prepare a powerful, one-page letter that follows the Marketing Equation addressed to the Administrator or the Principal. Make sure it Interrupts, Engages, Educates and gives a Low Risk Offer.

Step Five:    Create a flyer to be read by teachers, administrators and staff. You will want to make it powerful and very simple for these people to take the next step to try your club.

Step Six:    Have 100 flyers printed for each school to go with your letter. Your 'package' should look professional and neat.

Step Seven:    Have your sales associate role play with you. You pretend you are the Administrator. Have them rehearse a 1 minute speech that would be given to the Administrator explaining who they are, why they stopped by, what they have and why they should distribute the flyers to each person's mail box.

Step Eight:    Have the sales associate hit the road, stop by the school unannounced (late morning before lunch is the best time of day), and ask to speak to the top dog. If they can't get the top dog ask for his or her assistant. Make a short and professional presentation with a lot of smiling, thank them and then get back to the club.

Step Nine:    Track activity. Make sure you have identified some way to capture the calls and drop-ins from people from the school.

Step Ten:    Calculate your results. You should know how many people called or stopped in, how many toured, how many joined and what the ROI was for this program. 

How One Club Made Over 15 Grand in a Week

As you can see from above, any health club owner and staff can nail these ten steps in 7 days or less. It is a matter of whether you want to or not. Will this be just another good idea that sits on the shelf? That is your call.

One of our clients had a very nice return on this program and they only spent about 6 days on it. This club is located in a suburban area and had over 12 schools to choose from within a 3 mile radius. They needed afternoon activity in the club and they wanted to take one of their best salespeople and get them exposed to Corporate Sales and this program was a perfect training ground.

Here is the breakdown of the results:
     3 letters and 300 flyers delivered
     11 Calls and 29 drop ins
     33 tours
     26 memberships sold

        Revenue produced: $15,600 (26 new sales x lifetime value of $600)
        Cost of materials:   $89

The question to ask yourself is: "Do you want more afternoon activity in the club and can you make your sales team better and stronger?"

If you would like some FREE TEMPLATES  to help get you started, keep reading...
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